Peg Schafer is recognized as one of the pioneers and leaders in the field of the cultivation of Asian herbs. After more than fifteen years of commercial herb cultivation and research at the Chinese Medicinal Herb Farm in Petaluma, California, Schafer has distilled her findings into a guide for growers and practitioners of Chinese medicine. Schafer has played an influential role in establishing a network of organizations including Fu Tian Herbs, the first company in the United States to solely offer certified organic, domestically grown Chinese herbs (which she co-founded), The Sonoma County Herb Association, and The Medicinal Herb Consortium. Along with offering seed and field-grown herbs, Schafer's own Chinese Medicinal Herb Farm operates as an experimental farm to investigate herb cultivation and aid herb conservation. Its internship program gives people hands-on knowledge experience in all aspects of growing and harvesting Chinese herbs.