Employee Owners of Chelsea Green Publishing
In 2012, Chelsea Green became an employee-owned company as a way to “practice what we publish” and lay the groundwork to ensure that the founders’ legacy remained intact in the decades to follow. The move made Chelsea Green unique among book publishers in an industry dominated by investor-driven, multinational corporations. Only a handful of independent book publishers can claim employee-ownership status, and of those Chelsea Green will be near the top in terms of the percentage controlled by employees. With the rise of new media platforms, and a constantly shifting bookselling landscape, the future of publishing is anything but predictable. But if Chelsea Green’s books prove anything, it is that, despite these challenges, there remains a hunger for new and important ideas and authors, and for the permanence and craftsmanship of the printed word. Today our ongoing mission is stronger than ever, as we launch into our next thirty years of publishing excellence.
Darrell has been with Chelsea Green since 2007, managing specialty retailer accounts and promoting our books into the academic marketplace. He’s proud to represent a great independent publisher of high-quality books, and enjoys working with buyers, retailers, and Chelsea Green staff, who promote and sell our books to the wider world. When not reading, Darrell finds inspiration in nature, writing poetry, and photography. He lives in Boulder, Colorado with his wife and two cats.
Michael has worked for Chelsea Green from the West Coast for a dozen years. Prior to that he made his living as a bookseller, magazine editor, travel agent, theatre manager, waiter, actor, and farmer. His interests include permaculture, cob stomping, vocal harmony, amaro, scuba diving, and composting. His addictions start but do not stop at: cheese, the Denver Broncos, buying books at independent bookstores, air travel, to-do lists, and the smell of his dog’s neck. He believes in community living, cocktail hour, and the future collapse of industrial civilization.
From 9-5, Monday through Friday, Jeffrey can be found at (or very close to) his cozy cubicle, attempting to bring openness, precision, kindness, and humor to his various tasks and relationships. He resonates acutely with the words of Kahlil Gibran that, “Work is love made visible,” or could be. To paraphrase a famous fellow Vermonter, “If it’s not beautiful, why do it?”
Communications and Events
Sean oversees the marketing, publicity, and events staff, leading all title-specific market strategy, consumer marketing, advertising and brand awareness campaigns. Prior to Chelsea Green, he held multiple positions in the marketing and publicity departments at Boston-based Da Capo Press. Since moving to Vermont in the fall of 2016, he has dedicated much of his free time to watching the trains in White River Junction and improving his ping pong game.
Jenna helps to bring authors to the masses, as Chelsea Green’s author events manager. From major conference keynotes, to hands-on workshops, or intimate bookstore readings, Jenna works behind the scenes with event hosts to introduce Chelsea Green authors to audiences who will benefit from their passion, knowledge, and expertise. Giving people the opportunity to ask questions, face-to-face with someone whose work they admire, doesn’t feel like a job to her, but more a privilege. When she is not tracking authors and their events across the globe, Jenna enjoys spending time at home with her husband and two young children.
A SoFla native trying to survive in Vermont, Joni studied English and Music at the University of Florida and is thrilled to be surrounded by stacks of books all day. She offers Chelsea Green’s publicity and marketing team support with media requests, outreach, and anything that Christina doesn’t want to deal with. When she’s not reading, Joni spends her time playing video games with her cat and falling down at roller derby practice.
Christina helps amplify the innovative efforts of Chelsea Green’s authors by reaching out to influential media professionals and like-minded organizations for book reviews, interviews, author profiles, excerpted content, and other coverage. She specializes in books on health, nutrition, food, gardening, the environment, and sustainable agriculture and has worked with some of Chelsea Green’s most recognized authors like New York Times bestseller Sandor Katz. When not chasing after her toddler, Christina can often be found binge-watching Netflix, planning her next DIY home furnishing project, or quietly pondering why she ever decided to take her husband’s last name.
Gretchen has been with Chelsea Green from 2010-2015 and re-joined in 2018 after a hiatus traveling to horse shows as Director of Audience for an equestrian online news outlet. Previously working in political organizing, policy and non-profit sector for over a decade. She built her career on one simple principle: work where your passion is. As a self-described data and book nerd, there is no better place than Chelsea Green. Gretchen manages the Chelsea Green website, e-commerce, email program, social media and anything internets related.
When not digging into all things internets you’ll find her color-coding spreadsheets, building databases, volunteering, boxing, skydiving, horseback riding, hiking, kayaking and of course a good lively debate.
Charlotte helps manage all things digital including social media, the CGP blog, partnership marketing, and anything else internets-related. When not digesting data and developing witty content, she can be found hiking with her husband, cozying up with a new book, deep-diving into the next true crime documentary on Netflix, enjoying a glass of rosé with friends, traveling, or creating a mess in the kitchen (much to the dismay of said husband) only to realize the delicious meal she made will never again be replicated because she refuses to write down her recipes.
As an Online Marketing Intern, Hudson assists in Chelsea Green’s digital presence with articles, e-newsletters, and social media and is quickly becoming a master at excel, airtable and Google Analytics. He is entering his final year at the University of Vermont, where he is majoring in Sustainable Business with a concentration in marketing. He is also passionate about both of his minors: Music Technology and Global Studies. After living in 12 different countries throughout high school, Hudson has developed a passion for traveling and studying new cultures, and wishes to find ways to use business practices in creating positive social change. If he is not at school or work, he is probably hiking, reading a book on the beach, or riding a skateboard/snowboard/surfboard.
General & Administrative
Margo and Ian Baldwin founded Chelsea Green in 1984 out of their house on the south green of Chelsea Vermont. Starting with 3 books, they ran the company together and built up the list to more than 300 titles over a period of 20 years. Margo has been the President and Publisher since stepping back into full-time management in 2003. They live in South Strafford, VT with two dogs, two cats, and lots of wildlife.
Sandi started her journey with Chelsea Green the summer of 1998 she is an integral part of the day to day operations, ranging from A/P, A/R, payroll, royalties, HR, customer service, fulfillment and warehousing. In her spare time she enjoys cooking, photography and traveling the coast of Maine with her husband Dan & dog Archie.
A local girl and 30-year veteran of the customer service world, Elizabeth joined Chelsea Green in the summer of 2008. Looking to place an order, track a shipment or just have general questions? Contact her to address any of your service needs. Dedicated to providing the highest level of quality service for our readership she goes the extra mile to be sure any issues are fully resolved, and that everyone enjoys a positive Chelsea Green experience.
Joni Praded has been publishing on the nexus between environment, economy, and politics for more than three decades. At Chelsea Green, she acquires and develops solutions-oriented books exploring climate change, new economics, systems thinking, energy issues, progressive politics, community resilience, food, and other topics related to sustainable living. She serves on the board of the Post Carbon Institute and consults for The Next System Project. Previously, she was director of program advancement for Island Press/Center for Resource Economics; director and editor of Animals, a magazine that focused on wildlife and the environment; and a contributor to various magazines covering the environment and progressive politics. Earlier in her career she worked for Little Brown and Company and Boston Magazine.
Brianne Goodspeed arrived at Chelsea Green in early 2008 at the insistence of her teacher, Dr. Lynn Margulis, after experimenting with every conceivable way of avoiding gainful employment and direct engagement with industrial capitalism. “No matter how far into the desert or deep into the mountains I go, I still can’t get far enough away,” Brianne explained, to which Lynn replied, “There’s a publisher in Vermont. Go see her.” Brianne has been at Chelsea Green ever since. She and her wild young son live in an old millworker’s house near the banks of the Connecticut River.
With a background in natural history writing, Michael is interested in the connections between culture and landscape. Acquisitions and editing projects include Pawpaw; Make Mead Like a Viking; Gods, Wasps and Stranglers; Salted and Cured; and The Independent Farmstead. In addition to writing music and poetry, Michael enjoys craft beer, birdwatching, and movies with lightsabers. He lives with his wife and two daughters at the foot of a mountain in Vermont.
Fern Marshall Bradley joined the Chelsea Green staff in 2015. She has worked as a book editor for more than 25 years, including a stint as editor and managing editor of garden books at Rodale, Inc. Fern is the co-editor of Rodale’s All-New Encyclopedia of Organic Gardening and the author of Rodale’s Vegetable Garden Problem Solver and Building Raised Beds. She is also a contra and square dance caller. Fern and her husband enjoy keeping bees, tending a garden, and raising chickens and ducks at their homestead in upstate New York.
Eliza joined Chelsea Green in the Spring of 2017 and is thrilled to be back in Vermont after 10 years in London. She thoroughly enjoys putting her English degree to use (it is possible!) overseeing Chelsea Green’s audiobook and Subsidiary Rights programs. In her spare time she can mostly likely be found cooking, knitting, or on the back of a horse.”
Makenna Goodman focuses on food, integrative medicine, and the links between the environment and health. She has worked on award-winning cookbooks; how-to titles on holistic farming and gardening; and leading edge science exploring the microbiome, the importance of good fats, the ketogenic diet, mitochondrial medicine, epigenetics, and the root causes of metabolic disease. She enjoys working with doctors, cooks, fermenters, activists, parents, farmers, and scientists alike, and believes in the power of books to challenge the traditional structures of information and research. She loves to spend time in the garden, cooking, and running around outside with her kids.
Ben acquires and edits books in the fields of organic gardening, regenerative agriculture, food culture and traditions, environment, and natural science. He is the author of several books himself, including Cider, Hard and Sweet, and has worked with both Seed Savers Exchange and the Slow Food movement to preserve biodiversity. In recent years he has judged cider competitions around the world, from northern California to northern Spain. In his free time he likes to graft and grow rare varieties of fruit trees and talk your ear off about apples.
Photo Credit: Ian Aldrich
As an editorial assistant, Nick aids in evaluating and responding to queries and proposals, providing reports and research to editors, and generally keeping all things editorial up-to-date and running smoothly. Outside of the Chelsea Green office you’re apt to find him hiking, playing guitar poorly, or working on his own narrative nonfiction writing. Nick’s favorite animal is the spectacled bear (Tremarctos ornatus), but he also enjoys imagining bears of all varieties wearing spectacles.
As a production coordinator Alex Bullett project manages frontlist titles, keeps backlist titles in stock, and oversees the conversion of ebooks. After years doing freelance limited-edition fine-press work for micro-publishers, he loves that Chelsea Green provides him the opportunity to work on subjects he believes in. Once a week he plays basketball with an over-fifty pickup group in the vain hope that two decades might provide him some competitive advantage.
Melissa has been designing books at Chelsea Green since 2011. Her covers and page layouts have won awards at the New England Book Show, New York Book Show, and PubWest Book Design Awards. The pica is her favorite unit of measurement—it’s beautifully divisible by 3 and 4! Previously, she worked at Quirk Books where she coordinated production and designed sales materials. She earned her MFA in Book Arts/Printmaking from The University of the Arts and her BFA in Illustration from the University of Connecticut.