By Joan Dye Gussow
Michael Pollan calls her one of his food heroes. Barbara Kingsolver credits her with shaping the history and politics of food in the United States. And countless others who have vied for a food revolution, pushed organics, and reawakened Americans to growing their own food and eating locally consider her both teacher and muse.Joan Gussow has influenced thousands through her books, This Organic Life and The Feeding Web, her lectures, and the simple fact that she lives what she preaches. Now in her eighties, she stops once more to pass along some wisdom-surprising, inspiring, and controversial-via the pen.
Gussow's memoir Growing, Older begins when she loses her husband of 40 years to cancer and, two weeks later, finds herself skipping down the street-much to her alarm. Why wasn't she grieving in all the normal ways? With humor and wit, she explains how she stopped worrying about why she was smiling and went on worrying, instead, and as she always has, about the possibility that the world around her was headed off a cliff. But hers is not a tale, or message, of gloom. Rather it is an affirmation of a life's work-and work in general.
Lacking a partner's assistance, Gussow continued the hard labor of growing her own year-round diet. She dealt single-handedly with a rising tidal river that regularly drowned her garden, with muskrat interlopers, broken appliances, bodily decay, and river trash-all the while bucking popular notions of how "an elderly widowed woman" ought to behave.
Scattered throughout are urgent suggestions about what growing older on a changing planet will call on all of us to do: learn self-reliance and self-restraint, yield graciously if not always happily to necessity, and-since there is no other choice-come to terms with the insistencies of the natural world. Gussow delivers another literary gem-one that women curious about aging, gardeners curious about contending with increasingly intense weather, or environmentalists curious about the future will embrace.
Available in: Paperback
The Resilient Gardener
By Carol Deppe
Scientist/gardener Carol Deppe combines her passion for organic gardening with newly emerging scientific information from many fields — resilience science, climatology, climate change, ecology, anthropology, paleontology, sustainable agriculture, nutrition, health, and medicine. In the last half of The Resilient Gardener, Deppe extends and illustrates these principles with detailed information about growing and using five key crops: potatoes, corn, beans, squash, and eggs.
In this book you’ll learn how to:
•Garden in an era of unpredictable weather and climate change
•Grow, store, and use more of your own staple crops
•Garden efficiently and comfortably (even if you have a bad back)
•Grow, store, and cook different varieties of potatoes and save your own potato seed
•Grow the right varieties of corn to make your own gourmet-quality fast-cooking polenta, cornbread, parched corn, corn cakes, pancakes and even savory corn gravy
•Make whole-grain, corn-based breads and cakes using the author’s original gluten-free recipes involving no other grains, artificial binders, or dairy products
•Grow and use popbeans and other grain legumes
•Grow, store, and use summer, winter, and drying squash
•Keep a home laying flock of ducks or chickens; integrate them with your gardening, and grow most of their feed.
The Resilient Gardener is both a conceptual and a hands-on organic gardening book, and is suitable for vegetable gardeners at all levels of experience. Resilience here is broadly conceived and encompasses a full range of problems, from personal hard times such as injuries, family crises, financial problems, health problems, and special dietary needs (gluten intolerance, food allergies, carbohydrate sensitivity, and a need for weight control) to serious regional and global disasters and climate change. It is a supremely optimistic as well as realistic book about how resilient gardeners and their vegetable gardens can flourish even in challenging times and help their communities to survive and thrive through everything that comes their way — from tomorrow through the next thousand years. Organic gardening, vegetable gardening, self-sufficiency, subsistence gardening, gluten-free living.
Year-Round Vegetable Production with Eliot Coleman (DVD)
By Eliot Coleman
This filmed workshop on year-round vegetable production offers farmers and gardeners the rare chance to sit in with Eliot Coleman, one of the pioneers of the organic farming movement and author of The New Organic Grower, Four-Season Harvest, and The Winter Harvest Handbook.During his careers as commercial market gardener, director of agricultural research projects, developer of tools for organic growers, and teacher and lecturer on organic gardening, Coleman has studied, practiced, and perfected his craft, and while you can bring Coleman's books with you into your garden, there's nothing like getting the advice straight from the man himself. Included in the DVD:
And more...Experience a workshop with bestselling author and expert in season extension, based on a filmed daylong workshop and extensive interview. Complete with a slide show, images from Coleman's own farm over the years, his travels to Europe, and detailed plans for his model of season extension, this film is a once-in-a-lifetime chance to sit down with a master.
Available in: DVD
The Sheer Ecstasy of Being a Lunatic Farmer
By Joel Salatin
Foodies and environmentally minded folks often struggle to understand and articulate the fundamental differences between the farming and food systems they endorse and those promoted by Monsanto and friends. With visceral stories and humor from Salatin's half-century as a "lunatic" farmer, Salatin contrasts the differences on many levels: practical, spiritual, social, economic, ecological, political, and nutritional.
In today's conventional food-production paradigm, any farm that is open-sourced, compost-fertilized, pasture-based, portably-infrastructured, solar-driven, multi-speciated, heavily peopled, and soil-building must be operated by a lunatic. Modern, normal, reasonable farmers erect "No Trespassing" signs, deplete soil, worship annuals, apply petroleum-based chemicals, produce only one commodity, erect Concentrated Animal Feeding Operations, and discourage young people from farming.
Anyone looking for ammunition to defend a more localized, solar-driven, diversified food system will find an entire arsenal in these pages. With wit and humor honed during countless hours working on the farm he loves, and then interacting with conventional naysayers, Salatin brings the land to life, farming to sacredness, and food to ministry.
Divided into four main sections, the first deals with principles to nurture the earth, an idea mainline farming has never really endorsed. The second section describes food and fiber production, including the notion that most farmers don't care about nutrient density or taste because all they want is shipability and volume. The third section, titled "Respect for Life," presents an apologetic for food sacredness and farming as a healing ministry. Only lunatics would want less machinery and pathogenicity. Oh, the ecstasy of not using drugs or paying bankers. How sad. The final section deals with promoting community, including the notion that more farmers would be a good thing.
By Gene Logsdon
In his insightful new book, Holy Shit: Managing Manure to Save Mankind, contrary farmer Gene Logsdon provides the inside story of manure-our greatest, yet most misunderstood, natural resource. He begins by lamenting a modern society that not only throws away both animal and human manure-worth billions of dollars in fertilizer value-but that spends a staggering amount of money to do so. This wastefulness makes even less sense as the supply of mined or chemically synthesized fertilizers dwindles and their cost skyrockets. In fact, he argues, if we do not learn how to turn our manures into fertilizer to keep food production in line with increasing population, our civilization, like so many that went before it, will inevitably decline.
With his trademark humor, his years of experience writing about both farming and waste management, and his uncanny eye for the small but important details, Logsdon artfully describes how to manage farm manure, pet manure and human manure to make fertilizer and humus. He covers the field, so to speak, discussing topics like:
Gene Logsdon does not mince words. This fresh, fascinating and entertaining look at an earthy, but absolutely crucial subject, is a small gem and is destined to become a classic of our agricultural literature.
Inquiries into the Nature of Slow Money
By Woody Tasch
Could there ever be an alternative stock exchange dedicated to slow, small, and local? Could a million American families get their food from CSAs? What if you had to invest 50 percent of your assets within 50 miles of where you live?Such questions-at the heart of slow money-represent the first steps on our path to a new economy.
Inquiries into the Nature of Slow Money presents an essential new strategy for investing in local food systems and introduces a group of fiduciary activists who are exploring what should come after industrial finance and industrial agriculture. Theirs is a vision for investing that puts soil fertility into return-on-investment calculations and serves people and place as much at it serves industry sectors and markets.
Leading the charge is Woody Tasch-whose decades of work as a venture capitalist, foundation treasurer, and entrepreneur now shed new light on a truer, more beautiful, more prudent kind of fiduciary responsibility. He offers an alternative vision to the dusty old industrial concepts of the nineteenth and twentieth centuries when dollars, and the businesses they financed, lost their connection to place; slow money, on the other hand, is firmly rooted in the new economic, social, and environmental realities of the 21st century.
Inquiries into the Nature of Slow Money is a call to action for designing capital markets built around not extraction and consumption but preservation and restoration. Is it a movement or is it an investment strategy? Yes.
Up Tunket Road
By Philip Ackerman-Leist
Ever since Thoreau's Walden, the image of the American homesteader has been of someone getting away from civilization, of forging an independent life in the country. Yet if this were ever true, what is the nature and reality of homesteading in the media-saturated, hyper-connected 21st century?
For seven years Philip Ackerman-Leist and his wife, Erin, lived without electricity or running water in an old cabin in the beautiful but remote hills of western New England. Slowly forging their own farm and homestead, they took inspiration from their experiences among the mountain farmers of the Tirolean Alps and were guided by their Vermont neighbors, who taught them about what it truly means to live sustainably in the postmodern homestead--not only to survive, but to thrive in a fragmented landscape and a fractured economy.
Up Tunket Road is the inspiring true story of a young couple who embraced the joys of simple living while also acknowledging its frustrations and complexities. Ackerman-Leist writes with humor about the inevitable foibles of setting up life off the grid--from hauling frozen laundry uphill to getting locked in the henhouse by their ox. But he also weaves an instructive narrative that contemplates the future of simple living. His is not a how-to guide, but something much richer and more important--a tale of discovery that will resonate with readers who yearn for a better, more meaningful life, whether they live in the city, country, or somewhere in between.
Earth User's Guide to Permaculture, 2nd Edition
By Rosemary Morrow
The principle for permaculture is simple: provide back to the earth what we take from it to create a sustainable environment. The three principle aims are: Care for people; care for the earth; and redistribute everything surplus to one's needs.
This completely revised and updated edition of Rosemary Morrow's highly successful Earth User's Guide to Permaculture is a straight-forward manual of practical permaculture. Fundamentally, permaculture is design science and in this new edition design is emphasized. This book will be most beneficial if you apply it to the space where you live and work. The same principles apply for becoming more sustainable and living lightly whether you live in a small city apartment with a balcony, in a house with a garden in the suburbs, or on acreage in the country.
Included in this new edition are chapters on seed-saving, permaculture at work, integrated pest management, information about domestic as well as rural water usage, a non-destructive approach towards dealing with weeds and wildlife, and designing to withstand a disaster.
Earth User's Guide to Permaculture is suitable for beginners as well as experienced permaculture practitioners looking for new ideas in moving towards greater self-reliance and sustainable living.
Kick the Hay Habit
By Jim Gerrish
With today’s management systems, the cost of making hay far exceeds its value to grazing businesses. Studies have shown that winter feed costs are the largest single factor limiting the profitability for most livestock operations. In virtually every area of the USA, year-around grazing—without hay—is possible, yet many graziers continue making hay.
Kick the Hay Habit: A Practical Guide To Year-Around Grazing by Jim Gerrish will show you how much it really costs to produce a ton of hay. He explains how to use nature as your guide for low-cost winter grazing; how to conduct a pasture inventory; how to select the optimal breeding and birthing seasons; how to custom design your own winter forage system; and how to make the transition from hay feeding to grazing.
Wouldn’t you rather spend your time monitoring pastures and moving livestock than making hay?
Both the beginner and the experienced grazier will benefit from Kick the Hay Habit. Gerrish shares his personal experiences as a grazier in Missouri and Idaho as well as insights he gained as a researcher at the University of Missouri’s Forage Systems Research Center. As a grazing consultant he has helped farmers and ranchers throughout North and South America.
Wouldn’t you rather Kick the Hay Habit, dump the heavy metal, and start collecting the profits?
The Raw Milk Revolution
By David E. Gumpert
Beginning in 2006, the agriculture departments of several large states-with backing from the U.S. Food and Drug Administration-launched a major crackdown on small dairies producing raw milk. Replete with undercover agents, sting operations, surprise raids, questionable test-lab results, mysterious illnesses, propaganda blitzes, and grand jury investigations, the crackdown was designed to disrupt the supply of unpasteurized milk to growing legions of consumers demanding healthier and more flavorful food.
The Raw Milk Revolution takes readers behind the scenes of the government's tough and occasionally brutal intimidation tactics, as seen through the eyes of milk producers, government regulators, scientists, prosecutors, and consumers. It is a disturbing story involving marginally legal police tactics and investigation techniques, with young children used as political pawns in a highly charged atmosphere of fear and retribution.
Are regulators' claims that raw milk poses a public health threat legitimate? That turns out to be a matter of considerable debate. In assessing the threat, The Raw Milk Revolution reveals that the government's campaign, ostensibly designed to protect consumers from pathogens like salmonella, E. coli 0157:H7, and listeria, was based in a number of cases on suspect laboratory findings and illnesses attributed to raw milk that could well have had other causes, including, in some cases, pasteurized milk.
David Gumpert dares to ask whether regulators have the public's interest in mind or the economic interests of dairy conglomerates. He assesses how the government's anti-raw-milk campaign fits into a troublesome pattern of expanding government efforts to sanitize the food supply-even in the face of ever-increasing rates of chronic disease like asthma, diabetes, and allergies. The Raw Milk Revolution provides an unsettling view of the future, in which nutritionally dense foods may be available largely through underground channels.
The Organic Farmer's Business Handbook
By Richard Wiswall
Contrary to popular belief, a good living can be made on an organic farm. What’s required is farming smarter, not harder.
In The Organic Farmer’s Business Handbook, Richard Wiswall shares advice on how to make your vegetable production more efficient, better manage your employees and finances, and turn a profit. From his twenty-seven years of experience at Cate Farm in Vermont, Wiswall knows firsthand the joys of starting and operating an organic farm—as well as the challenges of making a living from one. Farming offers fundamental satisfaction from producing food, working outdoors, being one’s own boss, and working intimately with nature. But, unfortunately, many farmers avoid learning about the business end of farming; because of this, they often work harder than they need to, or quit farming altogether because of frustrating—and often avoidable—losses.
In this comprehensive business kit, Wiswall covers:
A companion CD offers valuable business tools, including easy-to-use spreadsheets for projecting cash flow, a payroll calculator, comprehensive crop budgets for forty different crops, and tax planners.
By Toby Hemenway
The first edition of Gaia’s Garden sparked the imagination of America’s home gardeners, introducing permaculture’s central message: Working with Nature, not against her, results in more beautiful, abundant, and forgiving gardens. This extensively revised and expanded second edition broadens the reach and depth of the permaculture approach for urban and suburban growers.
Many people mistakenly think that ecological gardening—which involves growing a wide range of edible and other useful plants—can take place only on a large, multiacre scale. As Hemenway demonstrates, it’s fun and easy to create a “backyard ecosystem” by assembling communities of plants that can work cooperatively and perform a variety of functions, including:
This revised and updated edition also features a new chapter on urban permaculture, designed especially for people in cities and suburbs who have very limited growing space. Whatever size yard or garden you have to work with, you can apply basic permaculture principles to make it more diverse, more natural, more productive, and more beautiful. Best of all, once it’s established, an ecological garden will reduce or eliminate most of the backbreaking work that’s needed to maintain the typical lawn and garden.
Small-Scale Grain Raising
First published in 1977, this book—from one of America’s most famous and prolific agricultural writers—became an almost instant classic among homestead gardeners and small farmers. Now fully updated and available once more, Small-Scale Grain Raising offers a entirely new generation of readers the best introduction to a wide range of both common and lesser-known specialty grains and related field crops, from corn, wheat, and rye to buckwheat, millet, rice, spelt, flax, and even beans and sunflowers.
More and more Americans are seeking out locally grown foods, yet one of the real stumbling blocks to their efforts has been finding local sources for grains, which are grown mainly on large, distant corporate farms. At the same time, commodity prices for grains—and the products made from them—have skyrocketed due to rising energy costs and increased demand. In this book, Gene Logsdon proves that anyone who has access to a large garden or small farm can (and should) think outside the agribusiness box and learn to grow healthy whole grains or beans—the base of our culinary food pyramid—alongside their fruits and vegetables.
Starting from the simple but revolutionary concept of the garden “pancake patch,” Logsdon opens up our eyes to a whole world of plants that we wrongly assume only the agricultural “big boys” can grow. He succinctly covers all the basics, from planting and dealing with pests, weeds, and diseases to harvesting, processing, storing, and using whole grains. There are even a few recipes sprinkled throughout, along with more than a little wit and wisdom.
Never has there been a better time, or a more receptive audience, for this book. Localvores, serious home gardeners, CSA farmers, and whole-foods advocates—in fact, all people who value fresh, high-quality foods—will find a field full of information and ideas in this once and future classic.
Drip Irrigation for Every Landscape and All Climates, 2nd Edition
By Robert Kourik
Drip irrigation is the best way to help any plant flourish and survive tough times, especially short or long droughts. Pick the wrong "stuff " and you easily can feel overwhelmed. Robert Kourik's Drip Irrigation for Every Landscape and All Climates clearly explains how to use less water yet increase the yields of vegetables and promote the growth and flowering of all plants--trees, shrubs, and container plants--in any climate, even where it rains irregularly.
In the tradition of the original groundbreaking book, this fully revised edition incorporates new information essential for gardeners, including how to manage limited water supplies with precision and efficiency, without the clutter of hundreds of widgets and gizmos, and the knowledge is shared in Kourik's inimitable, friendly, down-to-earth, and easy-to-understand style.
Drip Irrigation for Every Landscape and All Climates,reveals how to:
The Winter Harvest Handbook
Choosing locally grown organic food is a sustainable living trend that’s taken hold throughout North America. Celebrated farming expert Eliot Coleman helped start this movement with The New Organic Grower published 20 years ago. He continues to lead the way, pushing the limits of the harvest season while working his world-renowned organic farm in Harborside, Maine.
Now, with his long-awaited new book, The Winter Harvest Handbook, anyone can have access to his hard-won experience. Gardeners and farmers can use the innovative, highly successful methods Coleman describes in this comprehensive handbook to raise crops throughout the coldest of winters.
Building on the techniques that hundreds of thousands of farmers and gardeners adopted from The New Organic Grower and Four-Season Harvest, this new book focuses on growing produce of unparalleled freshness and quality in customized unheated or, in some cases, minimally heated, movable plastic greenhouses.
Coleman offers clear, concise details on greenhouse construction and maintenance, planting schedules, crop management, harvesting practices, and even marketing methods in this complete, meticulous, and illustrated guide. Readers have access to all the techniques that have proven to produce higher-quality crops on Coleman’s own farm.
His painstaking research and experimentation with more than 30 different crops will be valuable to small farmers, homesteaders, and experienced home gardeners who seek to expand their production seasons.
A passionate advocate for the revival of small-scale sustainable farming, Coleman provides a practical model for supplying fresh, locally grown produce during the winter season, even in climates where conventional wisdom says it “just can’t be done.”
Devil in the Milk
By Keith Woodford
This groundbreaking work is the first internationally published book to examine the link between a protein in the milk we drink and a range of serious illnesses, including heart disease, Type 1 diabetes, autism, and schizophrenia.
These health problems are linked to a tiny protein fragment that is formed when we digest A1 beta-casein, a milk protein produced by many cows in the United States and northern European countries. Milk that contains A1 beta-casein is commonly known as A1 milk; milk that does not is called A2. All milk was once A2, until a genetic mutation occurred some thousands of years ago in some European cattle. A2 milk remains high in herds in much of Asia, Africa, and parts of Southern Europe. A1 milk is common in the United States, New Zealand, Australia, and Europe.
In Devil in the Milk, Keith Woodford brings together the evidence published in more than 100 scientific papers. He examines the population studies that look at the link between consumption of A1 milk and the incidence of heart disease and Type 1 diabetes; he explains the science that underpins the A1/A2 hypothesis; and he examines the research undertaken with animals and humans. The evidence is compelling: We should be switching to A2 milk.
A2 milk from selected cows is now marketed in parts of the U.S., and it is possible to convert a herd of cows producing A1 milk to cows producing A2 milk.
This is an amazing story, one that is not just about the health issues surrounding A1 milk, but also about how scientific evidence can be molded and withheld by vested interests, and how consumer choices are influenced by the interests of corporate business.
Fresh Food from Small Spaces
By R.J. Ruppenthal
Books on container gardening have been wildly popular with urban and suburban readers, but until now, there has been no comprehensive "how-to" guide for growing fresh food in the absence of open land. Fresh Food from Small Spaces fills the gap as a practical, comprehensive, and downright fun guide to growing food in small spaces. It provides readers with the knowledge and skills necessary to produce their own fresh vegetables, mushrooms, sprouts, and fermented foods as well as to raise bees and chickens—all without reliance on energy-intensive systems like indoor lighting and hydroponics.
Readers will learn how to transform their balconies and windowsills into productive vegetable gardens, their countertops and storage lockers into commercial-quality sprout and mushroom farms, and their outside nooks and crannies into whatever they can imagine, including sustainable nurseries for honeybees and chickens. Free space for the city gardener might be no more than a cramped patio, balcony, rooftop, windowsill, hanging rafter, dark cabinet, garage, or storage area, but no space is too small or too dark to raise food.
With this book as a guide, people living in apartments, condominiums, townhouses, and single-family homes will be able to grow up to 20 percent of their own fresh food using a combination of traditional gardening methods and space-saving techniques such as reflected lighting and container "terracing." Those with access to yards can produce even more.
Author R. J. Ruppenthal worked on an organic vegetable farm in his youth, but his expertise in urban and indoor gardening has been hard-won through years of trial-and-error experience. In the small city homes where he has lived, often with no more than a balcony, windowsill, and countertop for gardening, Ruppenthal and his family have been able to eat at least some homegrown food 365 days per year. In an era of declining resources and environmental disruption, Ruppenthal shows that even urban dwellers can contribute to a rebirth of local, fresh foods.
By Greg Judy
Many folks are hesitant to try Holistic Planned Grazing because of what they think it entails. Greg Judy’s book responds to such hesitancy with enthusiasm and positive attitude and by articulating the basics in a very simple way, demonstrating to readers that it is possible to make these changes without a lot of infrastructure investment.
Judy shows how to add sheep, goats and pigs to existing cattle operations. He explains fencing and water systems that build on existing infrastructure set up for Management-intensive Grazing. Sharing his first-hand experience (mistakes as well as successes), Judy takes graziers to the next level. He shows how High Density Grazing (HDG) on his own farm and those he leases can revitalize hayed out, scruffy, weedy pastures, and turn them into highly productive grazing landscapes that grow both green grass and greenbacks.
If you have six cows or 6000, you can utilize High Density Grazing to create fertile soils, lush pastures and healthy livestock. Greg Judy, the master of custom grazing, shows how to earn profits with little risk while using other people’s livestock on leased land. Judy details how to work with Nature without costly inputs, and how to let the animals be your labor force.
Comeback Farms covers multi-species grazing; developing parasite-resistant hair sheep flocks and grass-genetic cattle; and how to select, train and care for livestock guardian dogs. It includes High Density Grazing fencing techniques, diagrams for HDG fencing and paddock moves; and how to calve with HDG.
By following Judy’s examples, you’ll keep your neighbors talking and wondering how you keep your fields green and your livestock grazing year-around. In the process you’ll be pocketing your profits.
Rainwater Harvesting for Drylands and Beyond, Volume 2
By Brad Lancaster
Turn water scarcity into water abundance!
Earthworks are one of the easiest, least expensive, and most effective ways of passively harvesting and conserving multiple sources of water in the soil. Associated vegetation then pumps the harvested water back out in the form of beauty, food, shelter, wildlife habitat, and passive heating and cooling strategies, while controlling erosion, increasing soil fertility, reducing downstream flooding, and improving water and air quality.
Building on the information presented in Volume 1, this book shows you how to select, place, size, construct, and plant your chosen water-harvesting earthworks. It presents detailed how-to information and variations of a diverse array of earthworks, including chapters on mulch, vegetation, and greywater recycling so you can customize the techniques to the unique requirements of your site.
The Flower Farmer
By Lynn Byczynski
The domestic cut flower business has experienced a renaissance in the past decade, thanks in large part to the first edition of The Flower Farmer: An Organic Grower’s Guide to Raising and Selling Cut Flowers, which helped thousands of small growers start successful businesses. This newly expanded and thoroughly revised edition will be equally as influential for novices and experienced growers alike.
With the cut flower business growing at record rates, demand is at all time highs, challenging growers to take advantage of new techniques to prolong the harvest. New sections on utilizing greenhouses, recommendations for flower cultivars, and post harvest handling growers throughout all of North America will help improve their bottom line. Also updated is the acclaimed resource directory, complete with sources of seeds, plants and supplies, and expert information on organic production under the National Organic Program.
For the beginner and backyard gardener, there is an extensive section on the basics—variety selection, soil preparation, planting, cultivation, harvest, and floral design. For the commercial grower, The Flower Farmer includes information about larger-scale production, plus advice about selling to florists, wholesalers, supermarkets, brides, at farmers markets, and more. Also includes revised profiles of successful growers offering behind-the-scenes insight into the operation of some of the cutting edge flower farmers in the country.
Because of the extensive revisions and enhanced content, this new edition of The Flower Farmer is essential reading for those already in the flower business, as well as those who dream of growing flowers for enjoyment or profit.